Brands on the MoveGrow Faster with Ads.
You print the labels. We put them in front of the brands about to order their next run.
Make it easy to say yes.
Alex Hormozi's Grand Slam Offer: make it so good people feel stupid saying no. Four levers. Raise two, shrink two.
Lead with a shelf-ready brand, not print specs.
Real runs, real finishes, real turnaround times.
Same-week quote. Proof fast. Free first run in hand.
We prep the file. One form. One human.
What. Who. When. Why.
Every ad answers four questions in order. Miss one and the click never happens.
What is the offer. Free first-run label print. Stated in the first three words.
Who it is for. Named on the creative: brewery, roaster, sauce brand, studio.
When it happens. Same-week quote. Proof in days, not weeks.
Why they should care. Shelf presence that sells the bottle before anyone tastes it.
Every visitor gets a next step.
Attraction
Free first-run label print. The hook that gets a cold brand to raise a hand.
Upsell
Shrink sleeves, premium finishes, packaging, and merch added to the run.
Downsell
Sample pack or small-batch run for the brand not ready for volume.
Continuity
Standing reorder for every release. This is where the margin lives.
The brands who reorder.
Craft beverage
Craft beverage
Breweries, cideries, distilleries, kombucha. New release, new label. Highest repeat rate you have.
Food & CPG
Food & CPG
Sauces, snacks, supplements heading into retail.
Beauty & wellness
Beauty & wellness
Premium finishes, small runs, fast turns.
Coffee roasters
Coffee roasters
Rotating single origins and seasonal blends.
Agencies & designers
Agencies & designers
Studios who need a printer they can trust with a client file.
Events & merch
Events & merch
Festivals, drops, teams, and nonprofits ordering in volume.
National Dog Day. August 26.
A free 3" vinyl sticker of your dog. One per person. Pick up for free, or just pay S&H and we'll mail them to you.
Dog lovers
Cold traffic that will trade an email and an address for a sticker of their own dog. Cheap leads, high intent, instant list.
Dog lovers who own a business
Same hook, different destination. We drive them into the app, where a sticker of their dog becomes labels, packaging, and merch for their brand.
A free 3" vinyl sticker of your dog. One per person.
Dog owners first. Dog owners who run a brand second.
National Dog Day, August 26. Hard date, real urgency.
They see their own dog printed at Hey Lucky Label Co. quality. That sells the next order.
Pick one.
One to two campaigns. Three months. Prove the offer.
- Campaigns built and managed end to end on Meta
- Monthly content direction: shot list, hooks, angles
- Ads built from your media, refreshed as performance drops
- Offer structure across all four offer ad types
- Landing pages and tracking wired to your inbox or CRM
Three to five campaigns. Twelve months. Scale what works.
- Everything in Brand Launcher
- Shared dashboard
- Monthly report
- Strategy call
- Quarterly content strategy & production guidance meeting
Three things we hand you at no cost.
LaunchPad, lifetime access
Our self-paced build training, launching soon. Yours for good, including every update.
Brand Launcher resources
The full toolkit: prompts, templates, and ad frameworks your team can train on.
Direct access to Josh Brown
Your team reaches Josh through Basecamp during the three-month test. AI monitors for quick fixes; he jumps in to align strategy when needed.
Minimum 90-day commitment. Paid media needs three months to produce a real number.
Launcher runs one to two campaigns, from $4,000 a month. Accelerator runs three to five, starting at $10,000 a month. Soulheart will work with you to add or pause campaigns as demand moves, and identify when it's time to scale a campaign.
Setup is one-time. Launcher covers Business Manager setup, landing pages on a subdomain for fast A/B testing, all pixel and data tracking, and a product feed built for Spend Ads.
Ad budget is paid straight to Meta on your card. Never marked up.
The free first-run print is Hey Lucky Label Co.'s cost, not a Soulheart fee. We structure it, qualify it, and cap the volume with you.
Attention leads to reorders.
Outcomes to expect.
Offer live, pages live, tracking clean. First quote requests in your inbox.
A real cost per quote. Winning creative separates from losing creative.
A decision backed by numbers: scale the budget, or stop.
A tested offer, a known cost per customer, and brands reordering every release.
Seven numbers decide everything.
What one quote request costs. Expect $20 to $60 in print. Real by month two.
What one paying first run costs. CPL divided by close rate.
Runs per brand times average order value. You own this number.
Below 3:1 we fix the offer. Above 3:1 we spend more.
Revenue per dollar to Meta. The channel-level scoreboard.
First runs that come back. The number that decides the year.
CPL and CAC are ours to move. LTV, LTGP, and reorder rate are yours to confirm. One dashboard, every month.
The road to scale, mapped for you.
Once the first results land, we map the road to scale. Three phases. Skip one and you burn budget guessing.
Track money
Tracking, offer, and pages wired before spend. Every dollar traceable to a quote request.
Lose money
Buy data on purpose. Test creative, audiences, and angles until the winners are obvious.
Print money
Pour budget into what works. Spend up to LTGP, not up to comfort.
LTGP is gross profit per brand across every run they order, not first-order revenue. When LTGP is 3x CAC, more spend is the answer. That number sets the budget ceiling, and we recalculate it every quarter.
A brand you can trust. We treat yours just like our own.
Your campaigns are built on eight years of ad run data. Every creative, hook, and offer we launch is trained on the $2M in spend we've managed and measured.
Years building brands and buying media
Ad campaigns written, built, and launched
Brands launched from idea to market
Revenue we've been responsible for
Results from past clients.
People reached organically through one ad campaign
Spent less than $10K
Ranking on Google
In less than 30 days
New revenue growth
In year one
Viral ads that generated $1M
In 72 hours
Soulheart was one of the best decisions I made to build our pipeline. Their strategic messaging is personalized and proven to get results. I increased our connections 110% per month resulting in 3 additional closed deals per month. Working with them was money well-spent!
Can't explain how amazing it is to have Josh and his team at Soulheart on our side. From a complete website redesign, to managing our paid ads and the reporting from both, they give us the info so we can make decisions that help us grow!
Josh and the team at Soulheart helped us overcome some major obstacles that allowed our Y to grow nearly $2 million. We are so grateful for their team and partnership and highly recommend them for anyone looking to grow your brand and generate more revenue.
Soulheart is filled with a talented team who I not only consider friends, but without their help we would not have been able to push out so many transformational marketing initiatives over the last few years.
Your business is guaranteed to thrive as a direct result of working with Josh and his team!
Soulheart is the best Marketing Partner!
Ready when you are.
Reach out to Josh Brown to move forward and schedule your Kickoff & Clarity Call.